Domain investing
Buy and sell Domain Names
-For nearly as long as the internet has existed, savvy investors have found a way to make a profit by trading in domain names, a practice known as domaining. This ranges from massive sales like We.com yielding $8 million in 2015 and Voice.com garnering $30 million in 2019, to creditable everyday business sales like Token.xyz selling for $14,999 in October 2019.
-That’s the simplest way to think of domaining. A real estate investor hopes to buy a piece of land (i.e., domain name) in order to resell it for a profit or to construct a building (i.e., website) on it to sell products and services.
-Just as a real estate investor considers various factors in order to determine the value of land, a domainer needs to consider multiple aspects of a domain prior to investing.
-How to choose domains to invest in
You’ll want to consider these four factors when looking at which domains to invest in:
-Domain length
Keyword strength
Memorability
Top-level domain (TLD)
1- DOMAIN LENGTH:
. field length
Short domain names are:
-They are generally easy to remember and recall – which is especially important to consider if you are buying a name for your business website.
-Much easier to type in the mobile browser.
Easier to use
-Two- and three-character domain names are rare due to the limited number of combinations available, and they usually have a higher value than longer domain names. Also, a four- or five-character speakable domain name will have a value on greater priority than longer domains.
-Short, one-word domain names are always in demand and usually command a lot of value, which depends heavily on the industry and search volume for the term.
2- KEYWORD STRENGTH
-The size of the search query for the keyword(s) is another variable that may determine domain strength. Domains with keyword(s) that are often typed into search engines usually have more value because they can be reached by more customers via organic and/or paid methods.
-The keyword field usually contains one to four words, however, some phrases of up to five words have value as well.
3-MEMORABILITY
-Remembering is important for many of the same reasons as field length.
Good way to test the radio. The purpose of this test is, can people remember that word or name when they hear it
The more memorable the domain is, the more likely the customer will remember it and visit the website (and tell their friends). The ability to save is a major reason why shorter domains, especially one or two word domain names, have a lot of inherent value.
3-TOP LEVEL DOMAIN(TLD)
4. TLD (Top Level Domain)
Most websites marketed today use .com as their TLD, and because of its use and long history, it holds the most value compared to other TLDs. Although many domain investors prefer .com, the introduction of new generic TLDs has presented more investment opportunities.
A new gTLD designed specifically to serve the next generation of Internet users, the .xyz, is one to watch.
While a .xyz domain may not have nearly the same current value as a .com domain, both extensions are treated equally with SEO, and the .xyz’s short, catchy and easy-to-remember nature makes it ideal for those looking for a name with trade mark.
DOMAIN 